We connect communities, celebrate diversity, and empower Hong Kong's small businesses.
Hong Kong is a city teeming with hidden gems, unique shops, and vibrant storefronts. Every street and mansion carries rich history continued by the small business owners, but they often go unnoticed by the public. GuideFong (街坊商店) is an initiative by Foundation for Shared Impact (a S.88 tax-exempt charity) to shift the narrative. GuideFong serves as a bridge between the small businesses and the local community, allowing the public to explore and engage with not just the businesses but also the entrepreneurs behind the scene.
Our mission
— to enhance visibility, promote social integration, and break down language and cultural barriers for Hong Kong’s small businesses, particularly those led by self-employed or under-resourced individuals.
GuideFong is more than just a directory. It is a platform and community for celebration and empowerment. We aim to shine a spotlight on the stories of the diverse entrepreneurs who are the driving force behind Hong Kong’s vibrant economy. Join GuideFong on this exciting journey as a member, volunteer, ambassador, intern, or a viewer as we promote economic and social inclusion, diversity, and understanding. Together, let's build an inclusive local economy where every business has a chance to shine and thrive.
GuideFong is a project under Community Business Support Program run by Foundation for Shared Impact and is funded and supported by The Hong Kong Club Foundation.