About the Entrepreneur

Malik Iftikhar, a reputable Hong Kong-based tailor, has dedicated an astounding 38 years to the tailoring business. His journey began at the age of 18, and with the unwavering support of his family, including his son and daughter, they have nurtured and sustained their cherished traditions while committing to exceptional tailoring. Malik The Tailor, formerly known as New Super Fit Fashions, can be found in the vibrant neighborhoods along Nathan Road in Tsim Sha Tsui. With a global reputation for excellence, Malik is recognized as a world-renowned bespoke clothes expert, offering outstanding quality and craftsmanship to customers worldwide.

Malik The Tailor has a legendary presence in Hong Kong’s tailor industry, being amongst the veterans who shaped the city’s global sartorial reputation through preserving traditional craftsmanship. With an international clientele, they provide bespoke clothing that embodies elegance, precision, and superior quality using high-quality imported fabrics, cuts, and styles. This enables them to create personalized garments reflecting diverse client tastes and preferences.

What sets Malik The Tailor apart is also their exceptional personalized service. They travel to major cities worldwide, including the US, UK, and Europe, offering personalized fittings for a flawless fit. 

Challenges Faced by the Entrepreneur

Despite their expertise, Malik The Tailor encountered challenges during the COVID-19 pandemic. They realized the importance of rebranding and enhancing their digital presence to attract new clients. Key challenges they faced included:

• Inactive Social Media Presence: Malik The Tailor struggled to maintain an active and engaging presence on social media platforms, hampering their online visibility and brand awareness.

• Lack of Client Engagement and Testimonials: While having a loyal customer base, Malik The Tailor faced difficulties in actively engaging with their clients and collecting testimonials, hindering their ability to showcase customer satisfaction and build trust.

Direct Business Support Provided by CBI Interns

Through FSI’s CBI Program, Malik The Tailor received essential assistance in revitalizing their branding and digital marketing efforts. Working closely with Angellica Mase, a dedicated intern who contributed over 30 hours between September and October 2023, FSI was able to help Malik The Tailor achieve the following:

1. Rebranding and New Logo: Malik The Tailor underwent a rebranding process, changing their business name from New Super Fit Fashions to Malik The Tailor. A modern and captivating visual identity was crafted, incorporating Malik’s favorite colors.

2. Social Media Engagement: A series of engaging social media posts, utilizing eye-catching templates and the new color palette, were created for a soft launch on the existing social media profile.

From the Entrepreneur

“Working with FSI and their exceptional intern has been a very fun experience for me. This was my first experience collaborating with an intern, and I must say, they exceeded all my expectations. Their dedication, enthusiasm, and fresh perspective breathed new life into my tailoring business.

With the invaluable support from FSI, I was able to accomplish something I had been eagerly awaiting for a long time—a complete rebranding and fresh start for my business. In just one month, the intern\’s assistance proved instrumental in helping me change the name of my business and designing a new logo with my favorite colors.

I highly recommend FSI and their internship program to any business owner seeking a fresh perspective and valuable support. This experience has not only helped me achieve my long-awaited goals but has also inspired me to embrace new opportunities and continue growing my business. Thank you, FSI, for making this journey a resounding success!” – Malik Iftikhar

From the Youth

“This Internship has helped me see the hidden problems facing the older generation when trying to survive in an innovative era, and it’s our role as the younger generation to spread our knowledge as we are given more opportunities now.

I appreciate the outreach session, which allowed me to learn about the struggles of old businesses trying to figure out the world of technology. Moreover, I enjoyed coming up with different ideas for social media marketing, which helped me see my potential in creative work, including graphic design. Furthermore, I feel a sense of fulfillment as the business owner stated the amount of trust he has towards me. This internship has sparked my interest in the social work field.” – Angellica Mase