East Asia General Store

East Asia General Store is a one-stop destination for the diverse culinary and cultural offerings of the region. As part of the Al Salaasil Trading Company's network of 5 companies, this flagship store in Kwai Chung boasts a main office and warehouse that cater to the needs of the Indian, Pakistani, Bangladeshi, Nepalese, and Indonesian communities.

Starting its journey in the electronics distribution sector in ealr 2000s, East Asia General Store has since expanded and transitioned to becoming a trusted provider of authentic grocery and ingredients, specialty products, and hard-to-find items from across South and East Asia. Under the leadership of Mamrez Khan and Jamshed Khan, the store has evolved into a vibrant hub, bridging the gap between the diverse flavors of the region and the Hong Kong market.

What sets East Asia General Store apart is its unwavering commitment to creating a truly inclusive and welcoming environment for all its customers. Regardless of their background, ethnicity, or origin, everyone who steps through the doors is treated with equal respect and attention. This customer-centric approach has fostered a loyal following, with 75% of East Asia General Store's clientele being from the Nepalese community who lives in Yau Tsim Mong District.