Upeeling

Upeeling is a Hong Kong-based upcycled food brand transforming imperfect and surplus pineapples into premium, clean-label chocolate-covered fruit snacks. We rescue fruit destined for Hong Kong landfills and handcraft it locally into delicious treats with no added sugar, no oil, and no preservatives. Every pack saves fruit from waste while delivering the satisfaction of real ingredients and bold Asian flavours, because healthy snacking shouldn't come with a compromise.

Upeeling stands out by turning food waste into something genuinely crave-worthy. We rescue "imperfect" or surplus pineapples that would otherwise end up in Hong Kong's landfills and transform them into premium snacks with zero compromise on taste or ingredients. Our Asian-inspired flavours, Toasted Coconut and Sichuan Spice, celebrate local tastes while our handcrafted-in-Hong Kong production builds community trust. Every pack saves 200g of fruit from waste, making sustainability a delicious bonus rather than a trade-off.